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Zaplet - A Case Study in User Centered Design
While all sites had some good traits, such as interesting content or some good interface designs, every site also had significant usability problems. At some point in every single test session, journalists said that they would have to leave the site because it failed to deliver what they needed. On average, users were only able to complete 60% of simple test tasks such as finding financial info about a company or finding the telephone number of a PR representative.

After having a difficult time on a site, one journalist said, "I would be reluctant to go back to the site. If I had a choice to write about something else, then.

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