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Persona Development
Personas are developed from interviews with users and other people directly impacted by a product. Personas are developed to provide a foundation of activities the product developmennt process wishes to address. Personas are not real people, but are hypotheical archeyptes of actual software users. Lastly, personas are a precise description of user and what he wishes to accomplish.

After having a difficult time on a site, one journalist said, "I would be reluctant to go back to the site.





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